The Complete Guide
The numbers every passive investor should know.
You don’t need to be an analyst — but you should be able to read the handful of figures every deal is sold on, and know when one is being used to dazzle you.
Real-estate operators quote numbers constantly and explain them rarely. The effect is the same either way: a single impressive figure, stripped of context, can make a mediocre deal look great. The antidote is simple — understand what each number measures, and always read them together.
What the property pays you now
Cash-on-cash return is the income you receive each year against what you put in — the checks that actually show up. Cash-on-cash vs. IRR →
The whole story, including time
IRR folds in the eventual sale and accounts for when each dollar arrives; the equity multiple tells you plainly how many times your money came back. A high IRR with a low multiple can just mean a quick, small win — which is why we never read one alone.
What a property is worth
The cap rate is the yield you would earn buying in cash — and a high one is not automatically a bargain. Cap rate in plain English →
Whether it survives a bad year
Two safety numbers matter as much as any return: debt-service coverage and break-even occupancy. They measure how much can go wrong before an investment is in trouble. DSCR → · Break-even occupancy →
Read them as a set
No single figure captures an investment. When we share targets with qualified investors, we show the income, the total return, the multiple, and the coverage together — always as targets, not guarantees. The goal is never to chase the biggest number on a page; it is to understand exactly what you are being shown.
The Deep-Dives
Each piece, in full.
July 12, 2026
Cash-on-Cash vs. IRR: What Each Number Really Tells You
Two of the most quoted figures in real estate — and the two most often misunderstood. A plain-English guide.
Read the article →July 20, 2026
Cap Rate in Plain English (and Why a High One Isn't Always Good)
The cap rate is real estate's most quoted shorthand for value — and one of the most misunderstood. What it measures, and the trap of chasing a high one.
Read the article →Keep Reading
Start with the guide.
Our free investor guide distills how we think into seven questions you can bring to any deal — ours or anyone’s.